Next Games, a Netflix Game Studio: Launch communication and localisation
Next Games, founded in 2013, is a Finnish game studio and part of Netflix since 2022. The studio develops high-quality games for global audiences, based on Netflix’s popular series and films.
Focus
In autumn 2025, Netflix launched several new games globally across TV and mobile — four of them developed by Next Games. These were also the first games published by Next Games as part of Netflix. To support the global launch, there was a need for localised communication and coordinated media relations in Finland.
How we helped
Darling acted as a local partner for Netflix and Next Games, supporting Finnish media relations and launch communication. We planned and localised communications in close collaboration with Next Games and Netflix’s European, Nordic and US teams, following the global launch framework.
As part of the launch, a dedicated media event was held at the Next Games office in Helsinki for Finnish and European press. The media had the opportunity to explore the new games hands on and meet with Netflix and Next Games leadership as well as game designers.
Our collaboration included:
- Local communication planning based on global strategy
- Media relations in Finland
- Press release localisation and distribution
- Media coordination and event support
- Localisation of communication materials
- Production of visual assets
- Social content planning
The launch achieved strong visibility in key national media in Finland, supporting the overall global rollout.
Our work
