Business Helsinki: Sustainability communication and materials
Helsinki’s Circular Economy Cluster programme promotes circular innovation and business development in the construction sector. The programme supports practical pilots, knowledge sharing and collaboration across the industry, driving new solutions that enable circular construction.
One of its flagship projects is a maintenance and storage building in Mustikkamaa, Helsinki, completed in summer 2025 and built almost entirely from reused construction materials.
Focus
The Circular Economy Cluster Programme needed a partner to design and produce communication materials for the Mustikkamaa project, making communications clear, engaging and accessible for different audiences.
How we helped
Darling acted as a sparring partner and hands-on collaborator throughout the process. We planned and produced a set of communication materials, including on-site signage for the Mustikkamaa building, a landing page and presentation materials.
Our collaboration included:
- Kick-off workshop to align on goals, background and expectations
- Sparring and defining key messages
- Content creation based on existing materials
- Visual design aligned with the City of Helsinki’s brand guidelines
Our work
