Lapland Safaris – Branded Social Content for International Audiences
Lapland Safaris, the Nordics’ largest activity company, has been creating unforgettable Arctic experiences since 1982. Working with travel agencies and tour operators worldwide, the company is part of the Lapland Hotels & Safaris group, offering authentic northern adventures year-round.
Focus
Social media is a key channel for Lapland Safaris to reach and inspire international audiences. While daily organic content is managed in-house, the team needed extra support during peak seasons to plan and produce brand-driven content for Instagram and Facebook.
How we helped
Together with Lapland Safaris’ marketing lead, we defined clear themes and key messages for branded content. We created a themed content calendar that guides monthly posting and ensures alignment between marketing and business goals. Darling produces the brand’s social content monthly — from concepting to copywriting.
Impact
Our collaboration brought structure and consistency to branded social communication. Themed planning enables creative yet cohesive storytelling, while regular content production keeps the brand active and visible year-round — supporting paid campaigns and growing awareness among international audiences.
Our work
