Lapland Hotels & Safaris – Continuous media relations
Lapland Hotels & Safaris is a family-owned Finnish travel group offering authentic northern experiences, with roots deep in the fells of Lapland. The group consists of Lapland Hotels – Finland’s largest privately owned hotel chain, Lapland Safaris – the Nordics’ leading activity company, and Lapland Ski Resorts.
Focus
One of the brand’s key goals is to strengthen its appeal both in Finland and among international audiences. Alongside broad marketing efforts, communications play a central role in building awareness, interest and brand value. The communications strategy supports Lapland Hotels & Safaris’ overall business goals — growing brand recognition, reinforcing its core values and strengthening brand attributes across the group.
How we helped
Darling is Lapland Hotels & Safaris’ media relations partner. Our work combines strategic communications planning with hands-on execution. Together with the in-house marketing and communications team and business units, we develop and implement an annual communications plan defining key goals, metrics, core messages and processes. The plan also includes a monthly communications calendar guiding daily actions.
Our ongoing collaboration covers communications planning and coordination, media relations, reputation management, measurement and reporting — as well as strategic sparring and advisory support.
Impact
Together, we’ve brought structure, strategic focus and clear processes to communications. We measure results through media coverage quality and quantity, reach, and the visibility of key messages.
Over the past few years, Lapland Hotels’ brand image has evolved in the desired direction. The group now features regularly on the media agenda and earns coverage that supports its strategic themes and goals.
Our work
