S Group, Pirkanmaan Osuuskauppa – Media relations for standout launches
Pirkanmaan Osuuskauppa, part of the S Group, aims to make Pirkanmaa a better place to live. Its work benefits co-op members through affordable prices, rewards and responsible, high-quality services across more than a hundred locations.
Focus
As part of our ongoing partnership, Darling supports Pirkanmaan Osuuskauppa in media relations planning and execution. While the client leads strategic communications, we step in to strengthen project-specific media relations and content creation.
How we helped
In 2023, we managed media communications for two major launches under the Sale brand: the introduction of robot grocery deliveries and the launch of Finland’s first self-service store, Sale Automaatti. In 2024, we supported the launch of the new Prisma Ylöjärvi with media planning and execution.
Impact
The launches received strong regional visibility in key media such as Aamulehti, Yle and Tamperelainen, as well as national coverage in Helsingin Sanomat, Maaseudun Tulevaisuus and industry publications.
The robot delivery launch generated nearly 20 media hits, and Sale Automaatti close to 15 — all aligned with the set communications goals.
Our work
