TANOMA: Strategic communications guidelines and communications plan for a logistics group
TANOMA is a growing Finnish logistics group. The group comprises of Warasto, which provides warehousing services in Southern Finland and Tallinn, and MEK-Trans, which specializes in inland transport of sea containers in Finland. TANOMA has an ambitious growth strategy, pursued both organically and through acquisitions.
Focus
To support its growth strategy, TANOMA needed a systematic approach to communications to strengthen the visibility, brands, and market position of the group’s companies. External communications needed to focus on regular, brand-aligned communications with customers and other stakeholders, supporting the companies’ B2B sales. As the group does not have an in-house communications professional, TANOMA partnered with Darling to build a strategic foundation for its communications.
How we helped
We started planning communications for TANOMA and its two companies by building a strong strategic foundation. We developed strategic communications guidelines and practical communications plans for all three companies. This foundation provides clear direction for day-to-day communications and ensures that communications support the group’s strategic business objectives.
Our collaboration included:
- Sparring and consulting with the group’s owners and senior management
- Planning and facilitating a communications workshop
- Developing communications strategies for all three companies, ensuring that the strategies support each other and the group’s business objectives
- Developing communications plans
- Creating a clear roadmap for building a strong communications foundation for day-to-day work
We also serve as a day-to-day communications partner for TANOMA’s companies, planning and executing communications activities monthly.
Our work
